Hay is an essential part of the daily diet for herbivorous pets and should always be available. Natural meadow hay supports healthy digestion, proper dental care, and overall well-being, making it a key component of everyday feeding.
New in the range:
• Hay Roll with Aromatic Cornflower
• Hay Roll with Sweet Red Pepper
Eye-catching packaging that sells
The new format is presented in a distinctive and attractive show box that stands out on shelf and draws attention at the point of sale — where up to 70% of purchase decisions are made.
The packaging features clear communication in form of benefit icons and visual cues indicating what pets the hay rolls are suitable for, helping customers to quickly understand the product and to make a confident choice.
Tasty toppings with real benefits
Sweet red pepper and cornflower petals are beloved by rabbits, guinea pigs, chinchillas and degus. Both toppings are not only highly appealing to pets but also contribute to their health:
• Cornflower petals support gastrointestinal health
• Sweet red pepper is a natural source of vitamin C, essential for immunity and overall health
Vitamin C is especially important for guinea pigs, as they cannot synthesize it themselves and must receive it through their diet.
Convenient format & less mess
This is not just hay — it’s a hay roll. Long, aromatic grass strands are carefully twisted into shape without being compressed, preserving their natural structure and freshness.
Compared to loose hay, rolls are cleaner and easier to use — they don’t scatter around the cage, they help to keep the habitat tidy and reduce waste.
The roll format:
• keeps pets engaged and prevents boredom
• encourages natural nibbling behavior
• makes feeding cleaner and more convenient
Key benefits
· High in long fibers — supports digestion and dental health
· Made from natural meadow grasses
· Help to diversify the daily diet
· Encourage activity and natural chewing
· Help to keep cages cleaner and more organized
With their compact format and attractive toppings, Little One Hay Rolls stand out on shelf and catch the attention of pet owners. Pets are drawn to the fresh aroma and their favorite toppings. The launch expands the consistently high-demand natural hay category and is sure to spark interest.
The new products are already available for order!
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